Pharrell Williams I AM Other Video

Pharrell Williams launched his media venture: i am OTHER. Seen as way more than merely a record label, and instead a cultural movement of sorts, i am OTHER welcomes “thinkers, innovators and outcasts.” Presented with a slightly sci-fi twist, Williams is clear in his mission – to make “others” and the idea of thinking independently a much more mainstream ethos than merely following trends that have already been presented.